Client: The Bicester Collection
A key tactical campaign in the retail calendar for The Bicester Collection, Private Sale is a members only event.
The campaign guidelines are distributed to the designers in each of the The Bicester Collection Villages in Europe.
They detail the campaign strategy and the look and feel. They are used by both Marketing Managers for tactical guidance and by Graphic Designers for creative direction.
My role was to use the new illustrations created by artist Karan Singh and develop the seasons Private Sale campaign. Producing the guidelines themselves, and creating print and digital templates that set the stye for the campaign.
Client: The Bicester Collection
This campaign was originally designed for Bicester Village but soon became a Europe wide project. The Bicester curation focused on British heritage such as Shakespeare and used flowers native to the British countryside.
The initial concept was then developed to include the photography & campaign for some of the business's other Villages in Europe.
My role was to conceptualise, provide scamps & photography brief and create the final campaign assets.
Client: Citroen
As part of the launch of the new Citroen C1 I was tasked with designing some launch posters.
Client: The Bicester Collection
The Fall Winter Campaign Guidelines are distributed to the designers in each of the The Bicester Collection Villages in Europe.
They detail the campaign strategy and the look and feel. They are used by both Marketing Managers for tactical guidance and by Graphic Designers for creative direction.
My role was to use the new photography and copy lines and develop a look that adhered to the 'house style'. Producing the guidelines themselves, and creating print and digital templates that set the stye for the season. These guidelines were quite a step change from the previous campaign as we were working with the new photography style created by Ellen Von Unwerth.
Client: Wright’s
I worked as part of a team bringing a new lease of life to Wright’s cake mixes. We developed a concept of using a pastel colour palette to give the range a vintage feel, helping them stand out on the shelf against their competitors.
My role in this project was from concept to the layout on the packaging and finally producing the print artwork.
Client: Saint Gobain
Saint Gobain needed an exhibition stand to showcase their ranges of industrial abrasives at a trade show in Cologne.
I planned out the space to ensure each sub-brand was tactically positioned, providing the graphics for each area.
The stand was double story, featuring demo areas and innovation pods showcaseing new products and technologies.
Client: Value Retail
This brochure for Value Retail Tourism has a corporate look and feel for a B2B audience. Designed to communicate the business' unique offering in the corporate tourism industry.
The luxury look and feel of the brochure is designed to attract event planners in the corporate world to book their events at one of the Value Retail Villages in Europe or China.
The Spring Summer Campaign Guidelines are distributed to the designers in each of the The Bicester Collection Villages in Europe.
These guidelines are a development of the style created in the Fall Winter campaign. They detail the campaign strategy and the look and feel. They are used by both Marketing Managers for tactical guidance and by Graphic Designers for creative direction.
My role was to use the new photography and copy lines and develop a look that adhered to the 'house style'. Producing the guidelines themselves, and creating print and digital templates that set the stye for the season.
The tenants works manual was created for the Retail Development Team at Value Retail. Designed as an introductory tool for the new tenants of boutiques across the business's shopping Villages in Europe.
I worked on a design proposal to update the Anderson King website to something more modern than their previous site.
The finished website is now live - andersonking.co.uk
I worked as part of a team who designed the Aylesbury Vale Academy branding.
I worked on the new prospectus. With the vision of the Academy to encourage students to participate in a wide number of learning activities. Each spread had a different focus on all of the opportunities prospective students might have.
The cover was die cut to form the word prospects linking in to the concept inside.
The Spread Eagle Hotel comissioned some gift vouchers to be designed. They requested they look like bank notes.
I also designed a wallet for them to sit inside.
